6.1 Overview of Marketing 6.2 Advertising Strategy 6.3 Promotions Strategy 6.4 Pricing Strategy 6.5 Packaging 6.6 Google AdWords 6.7 Amazon Advertising 6.8 eBay Advertising 6.9 Other forms of Advertising 6.10 Deciding on Advertising budgets 6.11 Analysis of Advertising and ROAS