8.1 The Product Life Cycle 8.2 How to sell effectively 8.3 Using Marketing effectively to sell your product/service 8.4 How to analyse Sales and Form Sales Strategies 8.5 What works and what doesn’t work for your business 8.6 Drop shipping an overview 8.7 Forming the competitive edge 8.8 Upselling and Warranties 8.9 Diversification and Differentiation